Marketing on the ‘web’ has become far more complex than those early days in the mid-90′s and early 2000′s. Now with the help of the popularity of the mobile network and mobile devices that can access the web just as optimally as a laptop or PC can, we are able to expand our marketing into this mobile sphere with greater ease. Whether it’s through mobile marketing for your business via mobile websites or through mobile applications, the ability to reach a greater customer base has potentially never been greater than before. Choosing not to advertise on mobile networks is a huge mistake.
When I realized that I could actually market through mobile applications, I quickly understood that I had been missing out on a serious source of revenue that I should have been capitalizing on this entire time.